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How Customers Think: Essential Insights into the Mind of the Market

How Customers Think: Essential Insights into the Mind of the Market
MSRP: $32.95
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Manufacturer: Harvard Business Press
Buy How Customers Think: Essential Insights into the Mind of the Market
 

How Customers Think: Essential Insights into the Mind of the Market Features

ISBN13: 9781578518265
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
 

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Additional How Customers Think: Essential Insights into the Mind of the Market Information

A New Approach to Understanding How-and Why-Customers Buy

Despite the resources spent on market research, nearly 80 percent of thinking happens in our unconscious.

While the book delineates the significant limits of our 'legacy techniques,' it provides an equally clear action plan for delivering bankable insights. These ideas will turn marketing and research on its heels."-William L. Kosik, M.D., Professor of Neurology and Neuroscience, Harvard Medical School

"Finally, a practical perspective on marketing that answers the question, 'Why haven't our approaches been working all these years?' How Customers Think moves easily among the data stores of brain science to make a powerfully compelling case that the world of marketing research cannot afford to ignore.

Zaltman's book is invaluable to any CEO or marketing professional devoted to excellence."-Lars Pettersson, President and Chief Executive Officer, Sandvik AB
This more holistic approach opens new and superior avenues to create competitive advantages in the never-ending fight for the customer's loyalty.

 

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